“Show me that the family gets real value — and let me approve what moves.”
Working mother and household decision-maker. High family spend, value-driven. She needs proof that pooling protects value — and explicit consent before points move.
For families
The family is the buying unit.
LINK is for households that already earn across everyday programs — and want those points to become something they can enjoy together.
Gen Y (30–44) and Gen X (45+) are the primary value contributors and decision-makers. Gen Z (18–29) is the activator who often installs, invites, and nudges the household into motion.
Worth More Together.
Thai families already hold enough loyalty points for a real reward — they just can’t see them, so the points quietly expire alone.
รวมกันคุ้มกว่า
Three roles. One pool.
“I earn points. I just don’t have time to chase them across five apps.”
Strong purchasing power, careful spender. He earns consistently but tracks points less actively. He needs security reassurance and a tangible family payoff.
“I’ll set it up. Just make it simple enough that everyone can join.”
Digital-native and phone-first. She opens the family pool, links programs, and nudges expiring points — removing setup friction so Nan and Wit can decide with confidence.
The payoff
The reward is the table everyone sits at.
A pooled goal is easier to care about than a balance. LINK keeps the target something the household can picture — a meal, a trip, a weekend that belongs to all of them.
See the path from roles to reward.
Walk through Connect → Pool → Use, then explore the pilot demo.